One of the UK’s leading international moving company John Mason International has been shortlisted in the Chartered Institute of Public Relations (CIPR) PRide Awards.
The awards organised by the ‘Chartered Institute of Public Relation’, celebrate industry leadership in PR, highlighting the business impact of campaigns that influence the perception of brands and motivate desired action from key stakeholders.
John Mason International is among 40 businesses shortlisted for various awards and is in the running for the ‘Integrated Campaign’ award for it’s work on Australia Day 2018.
This year saw the company bring the celebrations home to the north by hijacking the Angel of the North with a 15ft cork hat and Happy Australia Day projection. The stunt resulted in national coverage in the likes of ‘The Times’ and ‘Daily Mail’ reaching over 4 million people. Social media activity for the stunt resulted in a reach of over 60,000, whilst a behind-the-scenes video of the stunt implementation achieved a further 9,000+ views.
John Mason International face some tough competition having been shortlisted alongside Bournemouth University, who continue to be ranked as one of the best new universities in the world and the classic children’s character Miffy!
John Mason International Sales and Marketing Director, Simon Hood commented: “Being shortlisted is a brilliant recognition for the strength of the campaigns and the impact it delivered. The CIPR’s award scheme is highly competitive, so to be shortlisted alongside many of the UK’s leading agencies and brands is a fantastic accomplishment for John Mason International.”
The winners will be announced at a black tie ceremony in Bristol on Friday 30th November.