John Mason International scored ‘the double’ with two prestigious digital industry accolades in the Wirehive 100 Awards 2017.
Liverpool-based global removals and shipping company John Mason International along with its marketing agency Carswell Gould won the ‘Performance Marketing Campaign’ category and came runner-up for ‘Best Content Creation’.
The award for the ‘Performance Marketing Campaign’ was presented for John Mason International’s successful cross-platform work to promote Australia Day. The ‘Where’s Mick?’ campaign gave two people the chance to win a trip Down Under after watching and sharing a clip of a colourful Mick Dundee-esque character wreaking havoc in London. Within 24 hours of launching the campaign, it had accumulated 20,000 views across social media.
John Mason International also took runner-up for ‘Best Content Creation’ for ‘Mission: Moving to Mars’, an April Fool’s Day stunt that capitalised on announcements to push the boundaries of space exploration. The project included a video announcing John Mason International as removals partner to NASA for its 2023 Mission to Mars with an endorsement from Donald Trump.
Simon Hood, director at John Mason International, commented: “These awards are fantastic recognition for our engagement with our customers. We are immensely proud that our marketing campaigns and creative content have been so well received, not just by our customers, but also by experts within the digital marketing field. We are proud to team up with one of the UK’s leading marketing and communication agency, Carswell Gould and plans are already underway for Australia Day 2018.”
The Wirehive 100 Awards showcase digital excellence and recognise the outstanding work. The award ceremony was held on Thursday 12th October at Southampton Guildhall.
These latest awards add to the Hermes Creative Awards that the same campaigns won in May 2017.